4 indispensible personalities you need on your team

There is an old business saying that who you have on the bus is more important than where the bus is headed. The lesson is that it is most important to have the right people in the right positions for your endeavor to reach its potential. In this article, Ronn Torossian, CEO of 5WPR, public relations specialists in NYC, reveals 4 personalities you need, to help your team achieve.

#1 - The Visionary

Just understanding the issue is not enough. You need a person on your team who can help people understand how your organization will change things for the better. The visionary will not only get peoples’ attention, he or she will make them care enough to want to belong.

#2 - The Public Face

This person may or may not be the visionary, however he or she can take the message and communicate it in the most compelling way. They are adept at taking a “book,” and turning it into a memorable soundbite, or an engaging story. The temptation here is to pick a celebrity, or someone who has conquered whatever your group is fighting. That can work IF the person is also an excellent communicator. It is better to have a good communicator who can tell a great story, than it is to have a great story that never quite gets told right.

#3 - The Organizer

Successful charities have a TON of moving parts. You need someone on your team whose sole purpose is to keep everything organized and running properly. The organizer will have people helping him or her with stories, volunteers, fundraising, events, and activities, but it will be their responsibility to make sure everything is operating at peak efficiency.

#4 - The Fund Raiser

 
This personality is about more than just crunching numbers. This is a person who knows how to get donors, big and small, to open their wallets. They specialize in bringing people together, and helping them understand the benefits of supporting the cause. While it may be tempting to put a number cruncher in this spot, you need to have someone who can make the numbers work, and make the people with the numbers eager to cut those checks.